Full Transparency: How Artean Skincare Reinvests 100% of Its Profits
- Txomin Lalanne
- Aug 14
- 2 min read
At Artean Skincare, we believe in one simple truth: transparency is a strength.We believe that a skincare brand should not only talk about its products but also about what happens behind the bottle.That’s why, since day one, we have openly shared:
The exact composition of our formulas
The origin and quality of our ingredients
The complete results of our usage tests and clinical studies
And today… how we allocate our profits
All of this is connected: a high-quality product is never a coincidence. It is the result of deliberate choices, premium raw materials, rigorous testing, and constant investment in innovation. And because we are a young brand with a clear ambition — to grow without asking our customers to pay exorbitant prices — every single euro of profit is reinvested into the brand.
Why We Reinvest 100% of Our Profits
We do not take personal profits. No dividends. No inflated margins.All profits go back into producing the best possible formulas today, preparing future productions, funding the research of new 100% natural skincare, and ensuring the brand’s long-term viability.It’s our way of combining uncompromising quality with fair pricing for premium skincare.
How Artean Skincare Profits Are Allocated
~20% – Taxes VAT and legal charges applied to each sale, paid to the State.
23% – Investments Future productions, formulation of new skincare products, testing, purchase of raw materials and packaging. This is what allows us to grow and innovate.
15% – Production Small-batch manufacturing in a specialized French laboratory, using only 100% natural ingredients from sustainable and ethical sources. Discover our Youthful Glow Serum, rich in marine and rare plant actives.
16% – Formulation Two years of research and development, technical adjustments, and clinical testing on volunteers to validate efficacy and tolerance.
10% – Marketing Visual creation, photoshoots, advertising campaigns… always aligned with our refined and natural brand universe.
8% – Packaging Biophotonic violet Miron glass bottles, protective and recyclable, with FSC-certified cardboard. A choice that preserves the formulas and reduces environmental impact.
8% – Operations Salaries, storage, management tools, and daily logistics.
Transparency Beyond Numbers
Talking about money matters, but transparency doesn’t stop there. On our blog, you’ll also find:
The full formulas of each product
The origin of our marine actives and rare plant extracts
The complete results of our efficacy and tolerance tests
We believe that providing access to all this information builds lasting trust with our customers.
Our Promise
Until we reach our goal of financial stability and a complete product range, we will continue to reinvest 100% of our profits.Every product you purchase is therefore a concrete act to support natural skincare research, ethical and responsible production, and innovation for efficacy.To discover our products, visit our online store, where you’ll find the Youthful Glow Serum, the Rich Regenerating Cream, and the Radiance Exfoliating Gel.